In today’s competitive landscape, cheese is no longer just a topping – it’s a strategy. With consumers dining out 3 to 5 times per month and actively seeking variety,1 operators are responding by transforming familiar favorites into craveable, cheese-forward experiences.
In fact, 75% of operators now use two or more types of cheese on their pizzas, and 20% are pushing boundaries with four or more.2 This isn’t just about quantity – it’s about creativity. The rise of finishing cheeses is a key differentiator, especially between independent pizzerias and larger chains.3 Shaved parmesan, asiago, and dollops of ricotta are being used to add texture, flavor, and visual appeal that signal quality and craftsmanship.
For operators looking to tap into this trend, there are several easy and impactful ways to participate:
- Blend cheese into the crust: Mozzarella and cheddar blends baked into the crust offer a surprise layer of indulgence and can be marketed as a premium upgrade.
- Use specialty finishing cheeses: A sprinkle of shaved parmesan or asiago post-bake adds a gourmet touch that elevates the entire dish.
- Create buzz with LTOs: Launching a limited-time pizza style featuring unique cheese combinations can drive trial and repeat business.
- Add premium toppings for an upcharge: Dollops of ricotta paired with hot honey not only enhance flavor but also offer a way to increase check averages.
This cheese-centric innovation isn’t limited to pizza. Operators are experimenting with cheese varieties and blends in pasta dishes, sandwiches, and appetizers. The key is to balance familiarity with surprise, giving customers something they recognize with a twist they’ll remember.
As customers continue to prioritize variety and experience, cheese offers a versatile way to differentiate your menu and build loyalty. Whether it’s a bold blend baked into the crust or a delicate finishing touch, cheese can be the ingredient that keeps customers coming back for more.
- Datassential Menu Trends 2025 ↩︎
- Pizza Today Industry Trend 2025 ↩︎
- 2024 Datassential Pizza Keynote ↩︎
