Culinary Trends – Protein-ization
Protein is no longer just a nutritional buzzword; it’s a traffic driver. In fact, more than half of consumers say “high protein” claims actively drive pizza consumption, cementing protein‑ization as one of the most influential culinary trends shaping menus today.
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Protein on Purpose: How Pizza Is Powering Today’s Health‑Forward Cravings
Protein is no longer just a nutritional buzzword; it’s a traffic driver. In fact, more than half of consumers say “high protein” claims actively drive pizza consumption, cementing protein‑ization as one of the most influential culinary trends shaping menus today.
Ask Felice
Felice Colucci is a self-described pizza fanatic from Puglia, Italy. At 27, he became a professional baker and one the youngest instructors at Pizza University. Since then, he has honed his craft, getting into the finer details of how ingredients work together; especially dough and cheese.
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